In designing for this campaign project, my main goal was to create a mark that showcased Knutson’s forward-thinking mentality. This is conveyed through upward slanting text and the use of arrows. The traditional “political” color palette was updated to modernize and add a sense of fun and friendliness that would appeal to voters. The rounded font was chosen to add to that sense of ease and relatability, as well. This graphic mark can then easily be applied to multiple different promotional materials ranging from posters and buttons to web banner ads and social media platforms.